Dancing Your Way to Social Media Marketing Success

**This article was written for a client based in Europe. The rights have been retained by me.**

Dance studios along with yoga studios and gyms have become more prosperous with the use of social media. Their innovative use of social networking is allowing them to grow their business and maintain a steady client base. The use of Facebook and Twitter as well as other lesser known social media outlets are boosting sales, memberships and clienteles for these types of businesses.

Dance Studios
Arthur Murray Dance Studio
Arthur Murray Dance Studio has implemented a social media push using Facebook and Twitter. They are also utilizing Pinterest and YouTube to advertise their services as well as showcasing what their current and former dance students have learned.  They have used social networking to draw in prospective students as well as broadcast important announcements.

Fred Astaire Franchised Dance Studios

The Fred Astaire Dance Studios offer special promotions via Facebook and Twitter. They are also available to follow on Pinterest and YouTube to showcase their services and dancers. The Fred Astaire Dance Studio also has their own blog where they share news and promotions with their blog followers. They are reaching a large number of potential clients by using several forms of social networking.

Bordeau Dance Studio
The Bordeau Dance Studio has joined the Facebook frenzy in promoting their studio. They also have a smartphone app that allows people to use their site and see promotions and important announcements directly on their smartphone. Bordeau offers a news feed on their site's homepage that shares recent news directly.

Yoga Studios
YogaWorks
YogaWorks is a studio that has been able to expand to over 20 locations. Their success is attributed to social media and growing their client base. They utilize Facebook and Twitter. They also have their own mobile app so people on the go can still access information about their promotions and deals offered. They also offer a members only area on their website that allows current members to access coupons and offers especially for them.

Z Fit Studio
Z Fit is using not only Facebook but also a members area on their website. They also are actively networking using Groupon and mobile apps. By using Groupon and offering excellent deals, Z Fit is able to have all the coupon searching bots list them on their social media pages and networks therefore giving them more exposure than simply having their own Facebook page.

Fitness Centers
Club Fitness
Club Fitness is a generally well-known gym but they found a need to turn to social media to ensure that they remain successful. They have a presence on Facebook and Twitter as well as YouTube. They also have a steady following on Blogger. Through all of these avenues they are able to grow their client base and keep their business viable.

David Barton Gym
The David Barton Gym has become a more high-end fitness center with the help of Facebook and Twitter as well as InstaGram. They have been able to promote their services and offer unique promotions for their followers on Facebook and Twitter.

Social media is not just staying in touch with friends and family, it is expanding to include businesses and organizations. These businesses are finding ways to incorporate their presence on the web into social networking. It takes dedication and long hours of hard work to create and maintain a presence that will encourage people to come to your place of business. By using social media, you are hoping to showcase your reputation and instill a trust between your customers and your staff. Social media networking can pay off for a business, as it has for the above dance studios, yoga studios and fitness centers. The effort put forth by the business will be a reflection of the followers who stay loyal to their business on social media.